East Meets Beach was created in part by founder, Kelley’s, love of the Beach and the City. Born and bred in the sunshine of California, Kelley then up and moved out East, to the big city of New York to ‘try’ it for a year, and ended up staying for 7 more after that. After an established career in marketing and advertising, Kelley longed for the sand between her toes and hugs from her family, and moved back to her home state.

Kelley loved the blend of style of California breezy, but loved the structure of New York prep, and found that her style falls in between both coasts. Thus, East Meets Beach was born, and her first product- the Beach “IT” Bag was born. Both playful and light and structured lines, she blended both of her styles into one creation. Easy for a night on the town at a play or rose on the on the sand, the Beach “IT” Bag brings the Beach and the City to you.